Storyboards

Storyboards

I sometimes use storyboards to relay ideas to colleagues or to the client. Storyboards are very helpful when mapping out the entire user journey of a proposed product, and in turn eliciting more ideas on what to build into the product.

Storyboarding is a process borrowed from motion picture production, where storyboards are the end product of a production process. In UX, the difference is that storyboards are used to arrive at the end product. Storyboards are often used to illustrate in detail, how a persona will use the proposed product to solve their problem, or meet their need.

The image above is a storyboard we created when thinking through each of the three possible solutions we had for a particular client. Our team had come up with three ideas. We split into smaller groups, where each group hashed out how their proposed solution would work for a particular persona. Using a storyboard ( the picture above is only one page of it) out team mapped out how our persona of choice, would use our solution at each stage of their travel - from their house, to arrival at the airport, through to layover, to arrival in destination country, to finding a suitable means of transport and finally arrival at hotel. Storyboards enabled the entire team to see multiple solutions "in use", even before we began programming. That way, we were able to add, combine or subtract features from each of the solutions and merge into one solution for the client.

 

 

Date

20 February 2016

Categories

Ideation